Product associations allow you to link products that are sold together or used to support your marketing efforts. Assemblies, bundles, and collections are types of products made up of multiple other products in your inventory. To create these products, associate each individual product with the SKU designated as the assembly, bundle, or collection.
If you want to promote related products, you can link products together. When customers view one product, its associated products will be suggested to them.
For more information on SKU types, see the help article, “Summary of SKU Types”.
- Open the SKU you want to link other products to in the PIM. This is called the destination SKU.
- Select the destination SKU from the SKU Grid, then click [Associations] to open the Associations window for that SKU.
- In a separate tab, open the SKU you want to associate with the destination SKU. Drag and drop this SKU from the SKU Grid into the Associations window.
- Select the appropriate association type for the linked product:
- Component – The SKU is required to complete the destination SKU.
- Upsell – The SKU is a higher-quality or more expensive version of the destination SKU, used to encourage customers to purchase the higher-quality version.
- Related – The SKU is related to the destination SKU and is suggested for additional purchase.
- Cross Sell – The SKU is unrelated to the destination SKU but is promoted during checkout to encourage impulse purchases.
- Bonus – The SKU is a promotional item included with the destination SKU.
- Recommendation – The SKU is recommended for purchase alongside the destination SKU.
- In the Mult column, enter the quantity of the associated SKU required to complete one unit of the destination SKU.
- Repeat steps 3–5 until all associated products have been added.
Comments
2 comments
Do any of these associations ( like cross sell or upsell or recommended) have any functionality within RetailOps - either the Phone or POS order entry systems - or do they just record the association and have no functionality ( with the exception of component function for bundles).
IE is there a way to make alternatives or upsell/cross sell show on screen to operators during the order entry using these features?
Hi Alisdair! Presently these associations are intended for external use only, such as showing recommended products on your front end site. I'll pass along your idea about showing recommended products in Point of Sale though, thank you for your feedback!
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